Nissan Expected to Introduce New Lannia Sedan in China

Nissan is targeting Chinese customers in their 20s and 30s with its all-new Lannia sedan, a production version of the Japanese automaker’s Friend-Me and Lannia concept. The vehicle was unveiled just last month at the Auto Shanghai 2015, according to Autoblog. (1)

The new Lannia sedan is designed and developed locally by Nissan Design China (1) and is the first model tailored to the Chinese market (2), or more specifically, the nation’s younger, post-1980s generation, which are considered to be the country’s trendsetters. (3)

Titus Liu, Creative Design Manager at Nissan Design China, says “the market in China is moving very fast.” As a result and a need to pull away from the status quo, the company is “dedicated to finding the next great breakthrough.” (3)

Motor Trend says the car takes some of its styling cues from the 2016 Nissan Maxima, but pushes the bold design to a whole new level. The Lannia’s contemporary appearance incorporates a large nose, (2) the carmaker’s new signature V-shaped grille, boomerang-style headlights (3) and geometric lines that resemble those found on the Maxima. A kick-up C-pillar and floating roof treatment are also featured. (1)

Inside the vehicle, the Lannia offers a more athletic style with its red dashboard, contrast stitching, flat-bottom steering wheel and large 7.0-inch multimedia display screen. (2) The model should also come equipped or available with advanced safety technology and an advanced audio system with smart-phone connectivity. (1)
Nissan should provide more details about its all-new sedan within the next few months, as the car is expected to go on sale in China this fall. (3)

(1) “Nissan introduces new Lannia sedan in China” Autoblog.
(2) “Nissan Lannia Targets Young Buyers in China” Motor Trend.
(3) “Shanghai LIVE: 2016 Nissan Lannia” Left Lane News.

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